Build
Web Platforms & Digital Products
Business websites, ecommerce, marketplaces, directories, MVPs and custom web platforms built around real requirements.
WEB & DIGITAL PRODUCT CONSULTANT
I build and optimize revenue-generating web platforms for businesses.
From business requirements to technical execution. I help companies and digital agencies build, improve and operate web platforms that support acquisition, conversion and real business growth.
Available for fractional engagements, agency partnerships and selected projects.
20+ yearsSoftware · Web · Digital Business
20+Years in software & web
ENGINEER + MBATechnology × Business
BUILD + OPTIMIZEStrategy through execution
INTERNATIONALRemote collaboration
WHAT I DOBusiness thinking.
Business thinking.
Technical execution.
A digital platform is not just a technology project. It has to serve a business model, customer journey and measurable outcome.
Optimize
Performance & Growth
Improve speed, Core Web Vitals, technical SEO, conversion flows, analytics, usability and platform effectiveness.
Integrate
Systems & Automation
Connect APIs, payments, analytics, databases, CRMs and business workflows to reduce friction and manual work.
Advise
Product & Technical Decisions
Translate business needs into practical requirements, priorities, architecture and an executable digital roadmap.
FOR DIGITAL AGENCIESSenior technical capacity.
Senior technical capacity.
Without another full-time hire.
I partner with web, marketing, SEO and digital agencies that need experienced technical support for client delivery, overflow work or ongoing ownership.
Discuss an agency partnershipWeb development & technical delivery
WordPress & WooCommerce
PHP / MySQL & custom functionality
APIs & third-party integrations
Performance & Core Web Vitals
Technical SEO · GA4 · GTM
Troubleshooting & problem solving
Requirements & technical planning
Project estimation & decision-making
Fractional / overflow support
CAPABILITIESTechnology is a tool.
Technology is a tool.
The outcome comes first.
Web Development
PHP · MySQL · JavaScript · HTML/CSS · WordPress · WooCommerce · Custom Web Applications
Platforms & Integration
REST APIs · Payments · Third-Party Integrations · Data Processing · Automation
Performance & Acquisition
Web Performance · Core Web Vitals · Technical SEO · GA4 · GTM · Conversion Optimization
Digital Product
Product Strategy · MVP Definition · Requirements · Architecture · Monetization · Technical Evaluation
SELECTED WORKBuilt around real
Built around real
business requirements.
Experience across corporate websites, ecommerce, marketplaces, directories, custom systems, content platforms and data-driven digital products.
CHILE · WEB SERVICES
PortalDigital.cl
I operate PortalDigital.cl in Chile, focused on professional websites and digital solutions for small businesses. It also includes selected client work and portfolio examples.
Visit PortalDigital.cl →PLATFORMS
Marketplaces & Directories
Search, structured data, listings, user flows, monetization and scalable discovery architectures.
BUSINESS SYSTEMS
Custom Web Software
Operational systems, dashboards, data workflows, integrations and tools designed to replace manual processes.
GROWTH
Performance & Acquisition
SEO, analytics, ecommerce, content platforms and conversion improvements connected to business outcomes.
BACKGROUND20+ years between
20+ years between
software, internet
and business.
I'm a Software Engineer with an MBA and more than two decades of experience working at the intersection of software, web platforms and digital business.
My background spans web development, ecommerce, data systems, APIs, infrastructure, SEO, analytics, automation and digital product development. That lets me look beyond the code: understand what the business is trying to achieve, translate it into technical requirements and help move the solution from idea to execution.
Software EngineerMBA20+ YearsChile · International
LET'S WORK TOGETHER
Need experienced web & digital product support?
I work with companies and agencies that need someone who can understand both the business problem and the technology required to solve it.
Fractional engagementsAgency partnershipsWeb & digital product projectsTechnical consulting
Prefer to talk first?
Schedule a free 20-minute Web & Digital Product Intro Call to briefly discuss what you're working on and see if there's a good fit.
Schedule an intro call →